About

 

Of course it takes more than just one pro to devise and implement the strategic marketing communications that'll make your audience take notice. It takes a team of pros. Prohaska & Company is a seasoned team of specialists who study your company, your market and the competition to develop a specific course of action.

 

In essence, we strive to learn your business inside and out. Only in this way can intelligent and informed recommendations be made. This is the key to effective implementation of a successful marketing communications plan. The bottom line is that advertising expenditures can only be justified by the resultant return on investment. So, if you need to connect with new prospects or strengthen ties with existing clients, then hire a pro. Or better yet, hire a team of pros…Prohaska & Company.

 

 

Market Research and Analysis

Strategic Planning

Electronic Media

Direct Mail

Broadcast

Collateral Materials

Public Relations

Point of Purchase

Catalog Production

Packaging

Advertising Specialties

Team

 

Bernie Prohaska - President - With a background in copywriting, photography and print production, Bernie quickly grew Prohaska & Company, offering a complete resource for project work and campaigns. His hands-on approach has resulted in client retention and growth over many years. And, maintaining direct contact with the client and creative team assures timely and exacting execution of every project. His 30 years experience in the industry has led to associations with a diverse range of clients including healthcare, consumer and biotechnology accounts.

 

Yvonne Prohaska - Vice President and Partner - As manager of our art department since 1987, Yvonne is responsible for all digital equipment set-up including networking, software installation and management. She is proficient in numerous software applications including the Adobe Creative Suite and QuarkXPress, utilizing this knowledge to build layouts for print production and digital use. Her responsibilities include art production and coordination with the creative team and outside suppliers.

 

Pam Voth: Art Director - Pam graduated from Virginia Commonwealth University with a degree in Communications Art and Design. She worked as an art director at both Jordan McGrath Case & Taylor and Peter Rodgers & Associates in New York City. Her experience includes design, illustration, television, and print. Love of home furnishings led to becoming Kravet‘s art director for their print advertising, creating the "inspired.kravet" ad campaign now it it's 8th year. Her previous experience includes working on major brands including Baccarat, Beefeater, Avon, Lee Jofa, Diane von Furstenberg Home, Euro Disney, Lip Quencher, Macy's, Masala Baby, Monaco Music Film Festival, Theragram, and Wamsutta.

 

Drew De Grado - Interactive Consultant - Drew's 25+ years of experience in the visual arts began as a professional photographer. His design skills coupled with technical expertise offers a unique creative services product. In 1992, he entered the New Media arena producing digital imaging & presentations. This evolved into developing custom web sites and applications focused on the medical/healthcare industry. His strengths include: Web development & database driven CMS websites, e-mail marketing strategy and implementation, interactive e-learning solutions and e-commerce solutions.

 

Tim Barrall - Art Director - Prior to his association with Prohaska & Company, Tim art directed at Jordan Case Taylor & McGrath in New York City where he developed print and television work for Tonka Toys, Chapstick, Nestle, MTV/Nickelodeon, Volvo, Ortho Pharmaceuticals, Sandoz and Dr. Scholls. With Prohaska & Company, Tim has art directed numerous projects for Biacore, Terumo Medical Corporation, Oticon Hearing Instruments, Panasonic and Asahi Medical. Tim is a highly skilled illustration artist and has produced renderings for diverse mediums including book covers, medical illustrations, cable television and billboard signage.

 

Ken Gatto - Creative Director/Writer - With over 35 years of agency experience, Ken brings a varied menu of capabilities to Prohaska & Co. As a creative director, he has broad experience in radio, tv, print and collateral work. Formerly the Director of Direct response at Poppe Tyson, Ken developed a comprehensive background in direct response creative and strategy. His extensive experience in web development, online video and internet/digital based marketing is also a strong asset for our clients.

 

Brian Bass - Creative Director/Writer - For over 25 years, Brian has specialized primarily in medical communications. He has written about pharmaceuticals, medical devices, diagnostic tests and equipment, as well as disease states, managed care, and other health care issues, in a wide range of therapeutic areas for print, electronic, and interactive media. Brian has written for a diverse list of clients including: NJ Association for Biomedical Research, Abbott Pharmaceuticals, Astra-Zeneca, Bayer Diagnostics, BD Pharmaceuticals, Bristol-Meyers Squibb, Eli-Lily, Glaxo Smith Kline, Johnson & Johnson, Merck, Novartis and Ortho Biotech.

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